"Taiwan's aluminium Window King Returns to the Throne": Chiayi Expansion, Willing to Spend Half a Building's Value on Digitalization, Former Employee Becomes Savior of Former Company - Business Weekly

Written by: Lin Wei-Chen, Business Weekly Headlines, October 11, 2019

Aluminium doors and windows, a staple in almost every house, have always been a crowded red ocean market. Now, Ta Tung aluminium, the leading aluminium manufacturer in Taiwan, has managed to reclaim its title by a former delivery driver.

For years, the aluminium door and window market has suffered from oversupply. According to statistics from the Ministry of Economic Affairs, total sales volume actually fell from approximately 25,700 tons two years ago to approximately 23,900 tons last year. However, Ta Tung aluminium's annual shipments growth against the trend from 8,300 tons to 9,200 tons. A major aluminium window raw material manufacturer revealed that this scale, with a market share exceeding 38% and annual revenue exceeding NT$1 billion, surpasses top-ranking competitors such as Chin Hung and Cheng Shin.

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